Imene Ayadi was born in Algiers. Her two parents were already directors. So, she grew up in this environment which made her develop a real passion for filming. After high school, she applied into a french school of cinema. During her four years of graduation she learned to use her passion and her natural instinctive creativity as fuel for her projects. She had many good work opportunities that made her come to assist some directors on short and features films. Since then, she’s also directed many promotional for tech companies such as Google and Devoteam. In 2018, she also directed an advertising for the famous Victoria’s Secret lingerie brand. In 2019, she wrote and directed ' The old kalbelouz'.